The Blackstone
Hotel

Once a stomping ground for the likes of Al Capone, JFK, and Richard Nixon, the Blackstone Hotel’s vibrant history got lost in the modern shuffle. At the heart of the Magnificent Mile, the space was perfectly located for a cultural resurgence. With rich museums, art schools, and iconic installations nearby, it was only natural to position the hotel as a curator — collaborating with current Chicago artists to infuse artful moments throughout the hotel. From collectable keycards to turn down stories and customized business cards, we updated the brand in a way that reignited the hotel’s position as a gathering space and turning the Magnificent Mile into a cultural one.