Coach x WNBA
This collab was a whirlwind of elements coming together to create an epic moment: Elements being the WBNA gaining massive traction, partnering with a luxury brand for the very first time - and announcing it all ON draft night.
We got ready with them on draft night. We created the draft night experience where they all received and customized their own coach bags. We captured it all. We created five hero films, one compilation, and countless takedowns.
We developed a 360 campaign that bridged the worlds of sport and fashion. The campaign included teaser films, an experiential pop-up at the 2025 WNBA Draft, and a live-action shoot with the top five draftees. The work was launched across broadcast, social, digital, and out-of-home channels and featured in publications such as Vogue, as well as other print and digital outlets.
The resulting buzz and major press attention didn’t hurt.
We tapped iconic fashion photographer Heather Hazzan (we shot on film!) and director Vivian Kim to capture the essence of the draftees not just as athletes but as dimensional women unapologetically meeting this once-in-a-lifetime moment.
“This has been a dream project working with a dream team! Revery — Your team is brilliant!”
Kimberly Wallengren | Coach | VP Marketing, North America
The Details
This was a massive team effort in every sense of the word. It wouldn’t have been possible without the creative collective of Revery, especially Jay Florence, Zak Marx, Alex Gilbert, Jake Lowden, Max Solomon, Stacy Van Ness, Sara Magness, and Rachel Celotto. And, of course, our powerhouse editors and many more incredibly talented people who helped bring this to life behind the scenes.
Creative Collaborators