This collab was a whirlwind of elements coming together to create an epic moment: Elements being the WBNA gaining massive traction, partnering with a luxury brand for the very first time - and announcing it all ON draft night.

As Coach became a partner with the WNBA, Revery became a partner to Coach, utilizing the full breadth of our studio to position Coach not as a sponsor, but as a champion of self-expression.

This was a multimedia approach in every sense. We created a teaser to announce the partnership, tapping collage artists to fuse the worlds of basketball and fashion together as one.

We got ready with them on draft night. We created the draft night experience where they all received and customized their own coach bags. We captured it all. We created 5 hero films, 1 compilation, and countless takedowns.

COACH X WNBA

You really got to the bottom of it.